Once upon a scroll…
Sugardaes started out a little differently — a tongue-in-cheek platform originally built for someone else, dipping its toes into the sugar baby scene. But life had its own plans. The original partner backed out, leaving me — the creator and sole proprietor — with an empty canvas of a website.
It sat there for a year… waiting.
Then something unexpected happened.

That cheeky little site transformed into a fun, expressive, and downright positive e-commerce project — a 360° spin into something real. Bold, curious, and unapologetically cheeky, it once sparked conversations and raised eyebrows. But beneath the surface, there was always an energy, a vision, and a vibe looking for a deeper purpose.
That vibe found its rhythm.


Today, Sugardaes is a lifestyle clothing company built on good energy. We channel the raw spirit of skateboarding, the soul of surfing, the pulse of music, and the kind of unapologetic joy that dances through sunlit streets.
Our pieces are more than fabric — they’re flags for freedom, being stoked, and self-expression. Made for the wild ones, the kind ones, the dreamers and the doers, Sugardaes is now about community, creativity, and wearing your good vibes on your sleeve.
Thanks for being part of the ride. Here’s to fresh air, kickflips, sand and salty waves, plus all of the sounds that move us through life!

✌️
Stay sweet, stay bold and Remember to Always Love Yourself! -staff @ sugardaes.com